Fits.me aims to increase clothing sales online and reduce returns by showing female shoppers clothing on a mannequin matching her exact dimensions. It does this by using robotic mannequins with artificial muscles that can simulate the shape and size of any body. While a male robot, or Fitbot, has been available for some time, the long-anticipated female version will launch soon at British retailer Hawes & Curtis.
Based in Estonia, Fits.me launched in May 2009 and has raised a total of 2.3 million EUR ($3.32 million) from the Estonian development fund and private investors.
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