In analyzing alternate development strategies for health care tourism, Estonia concluded that it needs a much better understanding of what consumers in target countries want.
The Estonian Development Fund commissioned a report “Healthcare Services 2018,” as part of a wider project on developing Estonia’s service economy. This report analyzes opportunities for Estonia’s export of health and wellness services over the next decade, outlines choices for a strategy, and makes recommendations for action.
The report first asked whether or not Estonia has the potential for becoming a health and medical tourism destination. The answer was that it could be as there will be a global growth in healthcare services, as Estonia’s healthcare system and services is good, and the country has the intention of develop a knowledge-intensive, predominantly service-based export-oriented economy.
Read full article at treatmentabroad.com